How a book publisher perceives risk

by Mariana Anghel.

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High risk

• New author
• Author has no agent
• Author has no reputation in the subject
• Author is paid an advance on royalties
• Book is expensive to print
• Book comes with only single country rights
• Book has no chance of sub-rights sales
• Book requires higher than average editorial input
• Book needs marketing campaign
• Book subject is outside of the publisher’s experience
• Potential readership is disparate

Low risk

• Established author
• Author has an agent
• Author is an acknowledged expert in the subject
• Author works for flat fee (or for free!)
• Book is cheap to print
• Book comes with world rights
• Book has potential for many rights sales
• Book requires little editing
• Book sells on the back of pre-existing publicity or demand
• Book is similar to previous titles successfully published
• Potential readership is easy to target

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