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A typical bookshop stocks 70,000 titles (out of
almost a couple of million currently in print).
Many of them are steady backlist sellers that any
customer would expect to find, such as
Shakespeare plays, Jane Austen novels and
Wordsworth poems. In order to stock new titles
a bookseller has to drop old ones. Making
decisions like that whilst dealing with customer
questions and operating till points and unpacking
stock parcels is not easy. How many new titles
should the shop take on when there are over
100,000 new books published each year?
In order to be able to keep in stock the range
of backlist titles that customers expect the choice
of new titles is limited to as little as 5,000. So
95% of new books will not be stocked and the
bookseller has to reject new titles presented to
them every day.
However, it’s not quite the case that 95% of
new books are turned down: many books are not
intended for sale in high street shops in the first
place and the bookshops are never told about
them. Specialist text books, for instance, are sold
to libraries and through other channels. Some
publishers don’t have reps to show the books to
the shops. Some of the ‘new’ books are, in fact,
new editions of older books and don’t need to
be re-sold into the trade.
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